Privacy Policy
1. Introduction
Fruitman’s Pantry (Pty) Ltd is committed to protecting your privacy and processing your personal information lawfully and transparently. We are a supplier of rusks and related products, operating primarily on a business-to-business basis.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:
- Visit our website at https://fruitmans.com ("the Site");
- Submit an inquiry or application to become a wholesale client;
- Interact with us as a supplier, service provider, or business partner; or
- Communicate with us via email, telephone, or otherwise.
We adhere to the Protection of Personal Information Act No. 4 of 2013 ("POPIA") and other applicable South African data protection laws.
2. Information Officer
In accordance with POPIA, we have appointed an Information Officer. For any data protection inquiries or to exercise your rights, please contact:
Information Officer: Graeme Vrugtman
Email: fruit@vrugtman.co.za
Telephone: +27 84 307 6868
Physical address:
3. The Personal Information we collect and use
We collect information necessary for legitimate business purposes. The categories are:
- Business Contact Information: Name, job title, business email address, business telephone number, and business physical/delivery address
- Business Entity Information: Company name, company registration number, VAT number, and business trade references.
- Correspondence & Inquiry Data: The content of your communications with us via our 'Contact Us' form, email, or telephone.
- Website Technical Data: Your IP address, browser type, operating system, access times, and pages viewed (see 'Cookies' below).
- Financial & Transaction Data (for approved clients): Billing history, account statements, and order history. We do not store full payment card details. All electronic payments are processed by secure, POPIA-compliant third-party payment gateways.
4. How we use your information (Purpose and Lawful Basis
We will only process your personal information where we have a lawful basis to do so under POPIA.
|
Purpose of Processing |
Lawful Basis (POPIA Condition) |
|
To respond to your wholesale, supplier, or general inquiries. |
Necessary for our legitimate interest in conducting business communications. |
|
To assess and onboard new wholesale clients (credit checks, account setup). |
Necessary for taking steps at your request prior to entering a contract. |
|
To manage, fulfil, and deliver orders under a wholesale supply agreement. |
Necessary for the performance of a contract to which you are a party. |
|
For business administration, invoicing, and account management. |
Necessary for the performance of a contract and for compliance with a legal obligation (e.g., tax laws). |
|
To send important non-marketing notices (e.g., changes to terms, product updates relevant to your account). |
Necessary for our legitimate interest in managing our client relationships. |
|
To improve our Site’s functionality and analyse business trends. |
Necessary for our legitimate interest in developing our business (subject to your cookie consent where required). |
|
To prevent fraud and ensure the security of our network and information. |
Necessary for our legitimate interest in protecting our business. |
5. How we share your Information
We do not sell, rent, or trade your personal information. We may share it with:
- Service Providers: We use trusted third parties who provide services under contract and are bound by confidentiality and data protection terms. These include courier/delivery companies, IT and hosting providers, payment processors, and professional advisors (e.g., accountants).
- Legal and Regulatory Authorities: Where required by law, a court order, or to protect our legal rights, property, or safety, or that of others.
- Successors in Title: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the new entity.
6. International Transfers
Where our service providers process data outside South Africa, we will ensure they are subject to laws, binding corporate rules, or contracts that provide an adequate level of protection essentially similar to POPIA.
7. Date Security
We implement appropriate and reasonable technical and organisational security measures to prevent loss, unlawful access, or destruction of your personal information. These include secure servers, access controls, and staff training. We will notify you and the relevant regulator of any confirmed data breach as required by law.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes in this policy, or as required by law (e.g., for tax purposes, we retain financial records for 5 years). When information is no longer needed, we securely delete or anonymise it.
9. Your rights under POPIA
You have the right, subject to certain legal exceptions, to:
- Access your personal information we hold.
- Rectify inaccurate or incomplete information.
- Object to the processing of your information (including for direct marketing).
- Request deletion (erasure) of your information.
- Lodge a complaint with the Information Regulator of South Africa.
To exercise any right, please contact our Information Officer (details in Section 2).
10. Direct Marketing
We will only send you direct marketing communications (e.g., promotional offers about new products) by electronic means if you have explicitly consented to receive them. You may opt-out at any time by using the unsubscribe link in any marketing email or by contacting us directly.
11. Cookies and Tracking TechnologiesOur Site uses necessary cookies for core functionality. We also use analytical cookies (e.g., Google Analytics) to understand how our Site is used. You can control non-essential cookies via your browser settings or through a cookie consent banner when you first visit our Site. Blocking cookies may affect Site functionality.
12. Changes to this Policy
We may update this policy periodically. The updated version will be posted on our Site with a revised "Last Updated" date. We encourage you to review it regularly