Traditional
South African
Rusks
Supplying quality crafted rusks in bulk to our partners and direct to valued customers
Traditional
Halaal Certified
SANHA accredited
ISO 22000
HACCP Food Safety Management System
Local and Lekker
Locally produced by locally sourced ingredients
The perfect crunch.
About Us
Our Story: From a Mother's Kitchen Fundraiser to a Full-Time Pantry
Fruitman’s Pantry began in 2006 with a mother’s love. To send her sons to the World Scout Jamboree, Patricia Vrugtman filled her kitchen with the scent of handmade rusks, baking a simple fundraiser into a family legacy.
In 2010, her son Graeme embraced this heritage to fund his professional golf dreams, officially founding the pantry. Our name honors our Dutch roots —Vrugtman— and serves as a daily promise to bake that same love, history and quality into every rusk we share.
We are here to serve all our customers, big or small:
- For Individuals: You can order your favourite homemade rusks for direct delivery right here on our website.
- For Wholesale & Retail: We supply to a diverse range of businesses and are always open to discussing your specific needs. Please contact us via the methods on our 'Contact Us' page to start a conversation.
What started as a small side venture quickly grew, and today, Fruitman’s Pantry is a professional, full-time business operating from our dedicated premises. We have scaled our operations to serve both individual rusk lovers and a wide range of wholesale retailers nationwide.
Our Stockists
Northern Gauteng
Spar
Centurion
Faerie Glen
Groenkloof Kwikspar
Food Lover's
Castle Gate
Gateway Corner
Lynnwood
Menlyn
Montana
Central & Southern Gauteng
Spar
Bedfordview
Blackheath
Blairgowrie
Bromhof
Craighall Park
Fairlands
Florida Junction
Glen Acres
Macy's
Ouklip
Palm Court
Parkmore Kwikspar
Pineslopes
Polofields Superspar
Radiokop
Retail Crossing
Spar Express Dunvegan
The Wedge
Tyrone
Food Lover's
Bruma
Comaro
Ferndale
Greenstone
Hillfox
Lenasia
Morning Glen
New Market
Northrand
Rennie House Eatery
Sunward Park
The Marc
Vanderbijlpark
Waterfall Ridge
Westgate
Other
Bruh Butchery
Bryanston Fruit 'n Veg
Dunkeld Fruit 'n Veg
Honeydew Fruit 'n Veg
Impala Fruit 'n Veg
Mary's Country Fruit & Veg
OK Foods Fonteinbleu
Pick 'n Pay Brackenhurst
Pick 'n Pay Ferndale
Pick 'n Pay Summerfield
Seven Seas Fisheries
Thrupp's
North West
Food Lover's Cornerstone
Hartmark
Tannie Slaai
Western Cape
Food Lover's
Access Park
Brackenfell
Garden Route
Hermanus
Kuilsrivier
Long Beach Mall
N1 City
Paarl
Parklands
Parow
Roeland Street
Summerset
Tokai
Vergelegen
Weskus Mall
Willowbridge
Free State
Food Lover's Showgate
Spar Ladybrand
Sylvania SuperSpar
Spar Spartan
Spar Heuwelsig
The Salvage Store
Northern Cape
Food Lover's Upington
Food Lover's Kathu
Food Lover's Kimberly
Other
Limpopo
Food Lover's Farm Yard
Food Lover's Tzaneen
Food Lover's Naboomspruit
Mpumalanga
Food Lover's Nelspruit
Joubert 'n Sons Farm Shop
We believe in the power of simple pleasures, creating baked goods that bring people together.